OYA Studio
OYA Studio is not just a luxury fashion brand; it's a conscious movement towards redefining elegance, sustainability, spirituality and cultural fusion. The brand's philosophy centers around the belief that fashion can be both opulent and environmentally responsible. As well as it has a highly spiritual influence on ourselves when we wear it. OYA draws inspiration from the world's rich textile heritage, merging the traditional elegance of Indian sarees with the artistic finesse of Japanese kimono silhouettes. Each piece tells a story of heritage, sustainability, and global unity. All of this happens in loving craftsmanship. During the processing, prayers and mantras are spoken, transforming the pieces into magical companions.
OYA's flagship product is the exquisite recycled saree silk kimono. Handcrafted from meticulously sourced vintage sarees, each kimono narrates a unique tale of Indian craftsmanship and design. The vibrant colors, intricate patterns, and soft touch of recycled silk exemplify the brand's commitment to both luxury and sustainability.
Our artistic process involves the age-old technique of batik, where skilled artisans apply wax resist and immerse the fabric into organic vegetable dyes. The result is a mesmerizing blend of colors and patterns that symbolize the brand's dedication to preserving traditional art forms while promoting eco-conscious practices.
Core Values:
1. **Sustainability:** OYA embraces circular fashion by upcycling vintage sarees, reducing waste, and embracing environmentally friendly dyeing methods. The brand aims to minimize its carbon footprint and contribute positively to the planet.
2. **Cultural Fusion:** OYA Studio believes in celebrating diversity and cultural exchange. The fusion of Indian and Japanese aesthetics not only creates breathtaking designs but also fosters cross-cultural appreciation.
3. **Artistry:** The meticulous artistry behind each kimono showcases the skills of craftsmen and artisans. OYA values their work and ensures fair wages and ethical labor practices.
4. **Conscious Luxury:** Luxury is redefined as something that not only exudes elegance but also encapsulates responsible consumption. OYA's kimonos become symbols of mindful indulgence.
5. **Community Empowerment:** OYA Studio collaborates with local artisans, promoting their crafts and providing them with a global platform. A percentage of the profits also goes towards empowering marginalized communities.
OYA Studio isn't just a brand; it's a conscious movement that intertwines heritage, sustainability, spirituality and luxury into a single thread. Through its recycled saree silk kimonos, batik dip-dyed with vegetable colors, OYA Studio aims to redefine the way we perceive fashion – as a canvas to showcase both our aesthetics and our commitment to the planet.